JBC
Services and engagementsStart with the need. Then shape the scope around the work ahead.

One important project, or an ongoing partnership.

Content strategy, writing and editorial support for healthcare practices. The scope reflects the work, the source material and the review process.

Ways to work with JBCI

Focused project

Give a specific need the attention it deserves.

A new treatment. A website section that no longer reflects your practice. A patient guide your team has wanted for years. We turn a defined need into a coherent set of deliverables.

  • Website copy and homepage rewrites
  • Treatment, condition and procedure pages
  • Provider bios, FAQs and patient guides
  • Service launches and campaign messaging

Deliverables, source material, review stages and fee are agreed before writing begins.

Medical website copywriting

Ongoing partnership

A writing partner who learns your practice.

Keep the editorial work moving as your services and patient questions evolve. Jordana can work alongside your marketing team or serve as your external content partner.

  • Content planning and search-informed editorial strategy
  • New articles, patient education and service content
  • Updates to existing pages and content libraries
  • Adaptations for email or other written channels

Deliverables, source material, review stages and fee are agreed before writing begins.

Healthcare content strategy

Content-led website

A website built around what you need to say.

When individual rewrites cannot solve the problem, start with the whole picture: who the site is for, what the practice needs to explain and how people should move through it.

  • Positioning and a useful page structure
  • Core website copy and patient information
  • Design and implementation within an agreed scope
  • Coordination with your existing website or web partner

Deliverables, source material, review stages and fee are agreed before writing begins.

Discuss a website project

A working relationship

Clear responsibilities. Room for collaboration.

JBCI can work directly with your practice, alongside an existing agency, or with a web partner. The written scope says who owns each part of the work.

Common questions

Before we shape the scope.

Will I work directly with Jordana?

Yes. Jordana leads content strategy, writing and editorial decisions. If the project needs additional design or implementation support, the scope names who is responsible for that work.

How much time will you need from our team?

We start with your existing material and a focused conversation. Then we agree on who can answer questions and who will review drafts. Your team provides clinical direction; JBCI handles the research, structure, writing and revisions.

Who checks medical accuracy?

JBCI researches the subject, works from agreed sources and flags claims that need confirmation. Your designated clinician reviews and approves clinical information before publication. We agree on the review process at the start.

How does this fit with SEO?

Search research helps identify the questions, services and language each page should address. JBCI plans useful page structures, headings, internal links and content briefs, then writes for the person reading. Search performance depends on technical, competitive and authority factors as well as the copy, so rankings are not guaranteed.

What does a project cost?

The fee depends on the amount of content, the research involved, the review process and any website work. After an initial conversation, JBCI proposes a written scope and fee before work begins.

A good place to begin

Start with the part that needs attention.

Send your website address and a sentence about what needs attention. A short introduction is enough.

Opens a prepared draft in your email app. The address remains visible if you prefer to copy it.