Healthcare content and strategy
Website copy, patient education and ongoing content for specialty practices. JBCI turns clinical knowledge into useful explanations for the people considering your care.
Jordana White · Princeton-educated writer and content strategist
Published writing by Jordana White
Publication credits show writing, not JBCI client relationships. Full articles open at their original publishers.
A reader-led introduction to fertility, timing and the questions people bring to a deeply personal subject.
Read at EverlywellA sensitive, question-focused health article that makes an unfamiliar symptom easier to read about.
Read at EverlywellRecognize. Condition pages and search-led articles start with the problem a patient recognizes.
Explain. Treatment pages address candidacy, alternatives and questions worth asking, in language your clinician approves.
Connect. Provider profiles and practical next steps make the first appointment less unfamiliar.
Three ways to begin
Focused project
A service to explain. A set of treatment pages. A new patient guide. Start with the piece that needs attention.
Focused projectsOngoing partnership
An editorial plan and a steady writing relationship, from patient education to the next service launch.
Ongoing supportContent-led website
Rethink the message, page structure and writing. Bring design and implementation into the scope when you need them.
Website projectsThe person behind the words
She asks the questions, finds the structure and develops the language with your team. You know who is responsible for the writing.
A good place to begin
Send your website address and a sentence about what needs attention. A short introduction is enough.
jsrothst@gmail.comOpens a prepared draft in your email app. The address remains visible if you prefer to copy it.