What kind of help does the firm provide?
Explain. Organize practice-area pages and FAQs around the situation a prospective client recognizes.
Legal content · developingHealthcare remains JBCI’s primary focus.
People bring a situation. You know the legal question.
Content strategy and writing that can help law firms explain their services in language prospective clients can use.
Begin with the client’s perspectiveSomeone looking for help may not know the relevant practice-area name.
Begin with what happened, what worries them and what they need to resolve.
Who will I work with?
Introduce. Use attorney biographies and team pages to make responsibility clear.
What happens first?
Connect. Set expectations for an initial conversation and the appropriate next step.
Professional review
The firm reviews and approves legal information and jurisdiction-specific claims.
For legal work, JBCI starts with a conversation about the subject, audience and professional review the project requires.
Discuss a legal content projectA good place to begin
Write to Jordana.
Send your website address and a sentence about what needs attention. A short introduction is enough.
jsrothst@gmail.comOpens a prepared draft in your email app. The address remains visible if you prefer to copy it.