Medical website copy that helps patients understand your services, your clinicians and the next step. For new sites, existing sites and content-led redesigns.
A website can list every service and still leave patients unsure where to begin. We work out what each page should help someone understand, then write the content that gets them there.
An interview and a review of your current materials help establish your approach, patient questions and details that distinguish your care.
We connect the homepage, condition and treatment pages, provider bios and appointment information, so visitors have a sensible next step.
Explain terminology where it appears. Use informative headings, direct language and concrete details. Keep your clinical team in control of medical claims.
What the work can include
A page plan, agreed copy deliverables, headings, suggested internal links and revisions through your clinical review process. We can deliver copy to your existing website team or scope design and implementation together.
The precise deliverables, review stages and fee are agreed before the project starts.
Patient education contentPublished work
This publication credit shows Jordana’s writing. It is not a JBCI client relationship or project result.
An explanation that moves from a familiar health concern into the causes and symptoms a reader wants to understand.
Give unfamiliar terminology a useful context. Organize the explanation around the questions that brought someone to the page.
A good place to begin
Send your website address and a sentence about what needs attention. A short introduction is enough.
jsrothst@gmail.comOpens a prepared draft in your email app. The address remains visible if you prefer to copy it.