JBC
Patient education contentStrategy, structure and writing with clinical review built into the scope.

Make the explanation part of the care experience.

Treatment pages, condition guides, FAQs and patient resources that respect the complexity of the subject and the person trying to understand it.

The assignmentStart with what each page or resource needs to help someone understand.

Useful information, carefully explained.

Patient education needs a purpose beyond filling a page. We organize the information around what people need to know, what they may misunderstand and the questions they should bring to the practice.

First

Give the reader an entry point

Start with a familiar concern or question. Introduce the medical terminology with enough context to make it usable.

Then

Build a balanced explanation

Make room for treatment options, candidacy, alternatives and practical questions. Clinical benefits, limitations and recovery details come from reliable sources and your treating team.

Finally

Make review part of the work

Agree on source standards and a clinical reviewer. Flag questions in the draft and incorporate the practice’s approval before anything is published.

What the work can include

A useful, reviewable set of deliverables.

A content outline, researched drafts, source notes and a clear review path. Formats can include website pages, FAQs, preparation information and longer patient guides.

The precise deliverables, review stages and fee are agreed before the project starts.

Published patient education writing

Published work

See the writing for yourself.

This publication credit shows Jordana’s writing. It is not a JBCI client relationship or project result.

See all published writing

A good place to begin

Write to Jordana.

Send your website address and a sentence about what needs attention. A short introduction is enough.

Opens a prepared draft in your email app. The address remains visible if you prefer to copy it.