An editorial plan that connects patient questions, practice priorities and search intent, with a writer who can turn that plan into finished content.
More content is not always the first answer. Existing pages may overlap, important questions may be missing, or a new service may need a clearer introduction. We establish priorities before adding to the publishing queue.
Review your services, existing content, patient questions and available search information. Identify what needs improving, combining or creating.
Map service and condition content to the questions it should answer. Plan internal links and useful supporting articles without creating competing pages for the same subject.
Build briefs, interview plans and a review schedule your team can maintain. Revisit the plan as your services and patient needs change.
What the work can include
A prioritized content roadmap, page or article briefs, an editorial schedule and a clinical review plan. Ongoing writing and updates can be included. Ranking or patient-volume improvements are not promised.
The precise deliverables, review stages and fee are agreed before the project starts.
Medical website copywritingPublished work
This publication credit shows Jordana’s writing. It is not a JBCI client relationship or project result.
An explanation that moves from a familiar health concern into the causes and symptoms a reader wants to understand.
Give unfamiliar terminology a useful context. Organize the explanation around the questions that brought someone to the page.
A good place to begin
Send your website address and a sentence about what needs attention. A short introduction is enough.
jsrothst@gmail.comOpens a prepared draft in your email app. The address remains visible if you prefer to copy it.